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Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Side Hustle Show

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a “Voice of Black Women VCs” by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal ­achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
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Now displaying: February, 2018
Feb 28, 2018

Today on the show, I am introducing you to my best kept secret: the woman who has taught me to turn my knowledge into a valuable, premium course.

Her name is Danielle Leslie and she founded Culture Add™ Labs to help companies and individuals uncover their Culture Add™ and launch profitable products online. She is also the creator of #CourseFromScratch, an 8-week online intensive that helps people create & launch their profitable & poppin’ online courses.

She has been an online marketer in Silicon Valley for almost 10 years and helped personal brands & influencers, including Guy Kawasaki, earn collectively millions of dollars by launching their online courses.

One of the reasons I wanted to have Danielle on the show is because her framework for course launches addresses our common human tendency to get stuck on the preparation part and delay your launch.

She teaches people like myself to not fall into the trap of creating your course content all before you’re ready to launch and instead, focus on what she calls the 4Cs. She breaks this all down in her masterclass, which you can sign up for at SideHustlePro.co/CourseFromScratch if you are interested.

In my own case, I have wanted to launch a podcast training program for almost a year, and I have been dragging my feet because:

  1. I was overwhelmed with the thought of breaking all of the content down
  2. I knew it was really valuable information that could make people thousands of dollars and thus I knew I would need to charge a premium price point (and I was SCARED to set that premium price point)

I turned to Danielle and with her guidance, I launched my podcast accelerator as an invite only program in February and it’s been an AMAZING experience so far.

What I’ve learned from Danielle is:

  • Focusing on creating a course that truly meets your student’s needs, means creating it with their active feedback, not creating it in a vacuum without their input
  • I’ve also learned that it’s not going to be perfect the first time you do it so you have to get down to business and start, so you can improve.

On today’s episode, Danielle gets into:

  • Her straight line to the cash formula that shatters the most popular course creation narrative
  • The tools she used to do a $20,000 course launch in 60 days with no email list
  • Her MVC method to not overthink your launch and to pre-sell your course
  • How her online course made $25,000 alone in one month on Instagram...and how it has exploded since then.
  • As this episode premieres, Danielle just crossed the $100,000 mark, her first six figure month. And in today’s episode, she breaks down how she’s quickly approaching $1M in revenue this year

If you want to learn how Danielle’s online course made $100,000 in one month alone from Instagram listen to this entire episode, and remember to sign up for her Course From Scratch class at SideHustlePro.co/CourseFromScratch.

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info

Danielle Leslie - @DanielleLeslie

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Feb 21, 2018

Today in the guest chair we have Ade Hassan. Ade is the founder and director of lingerie brand Nubian Skin. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Ade decided it was time for a different kind of nude. She knew that there were lots of women out there like her who needed the same thing. Nubian Skin has redefined what "nude" means, offering essentials in different colors with current pieces include bras, underwear, hosiery, and shoes.

When Ade set out to create skin-tone choices that actually matched her skin tone, she had no idea the level of interest she would generate. Today, celebrity-favorite Nubian Skin is stocked in leading stores such as Asos, Nordstroms and she even styled the Queen Bey herself, Beyoncé and dancers for the Formation World Tour as well as the cast of the blockbuster film Hidden Figures.

On today’s episode, Ade shares how she transitioned from a career in finance to creating an impactful and highly sought after brand.

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

This episode is brought to you by FreshBooks. FreshBooks is offering an unrestricted 30 day free trial for all my listeners. No credit card required. Visit FreshBooks.com​/​​SIDEHUSTLEPRO​ and enter SIDE​ ​HUSTLE​ ​PRO​ in the how did you hear about us section.

This episode is brought to you by Skillshare.  Skillshare has a special offer just for my listeners: Get two months of Skillshare for just 99 cents. To sign up, go to Skillshare.com/hustlepro to start your two months now.

Social Media Info

Connect on Instagram:

Nubian Skin - @nubianskin

Ade Hassan - @itsadehassan

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Feb 14, 2018

Today in the guest chair, we have Mandela SH Dixon. She is one of the only black women who has navigated the tech space as a VC-backed tech startup founder, global startup ecosystem builder, and VC portfolio services director.

Mandela began her career in Silicon Valley in 2011 as a startup founder backed by Kapor Capital, 500 Startups, and Imagine K12 (acquired by Y Combinator). Thereafter, she led a global entrepreneurial program called Startup Weekend Education (acquired by Techstars) that spanned six continents and empowered thousands of entrepreneurs to launch edtech startups.

Most recently, Mandela worked at venture capital firm Kapor Capital, where she supported the success of over 120 tech startups and launched the Founders' Commitment, a first-of-its kind initiative teaching founders how to bake diversity and inclusion into the DNA of their early stage startups.

To-date, Mandela has shared her frameworks for success on over 65 stages, including the Bill & Melinda Gates Foundation, Google, and Facebook. She has also received several recognitions, including being named to the Forbes 30 Under 30 List, LinkedIn's Top 10 Voices in Venture Capital and Startups, and Medium's Top 10% of Writers. Most recently, Mandela co-founded Founder Gym, an online training center that teaches underrepresented founders how to build successful tech startups (applications for Cohort 2 are now open).

On this episode, we get into:

  • What it was like to walk away from her first company
  • Why it’s so important to her to democratize access to information in Silicon Valley
  • Why there needs to be more transparency among founders
  • How seeing both sides of the table and all aspects of the startup ecosystem has shaped her experience
  • The start of Founder Gym and more!

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

This episode is brought to you by FreshBooks. FreshBooks is offering an unrestricted 30 day free trial for all my listeners. No credit card required. Visit FreshBooks.com​/​​SIDEHUSTLEPRO​ and enter SIDE​ ​HUSTLE​ ​PRO​ in the how did you hear about us section.

This episode is brought to you by Skillshare.  Skillshare has a special offer just for my listeners: Get two months of Skillshare for just 99 cents. To sign up, go to Skillshare.com/hustlepro to start your two months now.

Social Media Info

Connect on Instagram:

Mandela - @mandelaSH

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Feb 7, 2018

Today in the guest chair, we have Shellye Archambeau.

Not everyone with entrepreneurial instincts comes up with that million dollar idea. Sometimes, people are better on the execution front. You need that person who can take a vision, turn it into an actual viable business, and grow your company year over year. That’s Shellye’s story.

Shellye is best known for being the Chief Executive Officer of MetricStream, Inc. up  until January 2018. She is somewhat of a legend in Silicon Valley, having grown MetricStream to what it is today. She has received numerous awards and recognitions throughout her career. In 2014 she was named one of the 46 Most Important African-Americans In Technology by Business Insider. In September 2015, Shellye was recognized as the 97th most influential business leader in America.

When she’s not busy building software companies or sitting on Fortune 500 boards, Shellye is simply a family oriented, energetic, goal driven foodie.


We can all stand to learn a lot from Shellye about living a full life and being an entrepreneur on our own terms.

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

Links mentioned on this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

This episode is brought to you by FreshBooks. FreshBooks is offering an unrestricted 30 day free trial for all my listeners. No credit card required. Visit FreshBooks.com​/​​SIDEHUSTLEPRO​ and enter SIDE​ ​HUSTLE​ ​PRO​ in the how did you hear about us section.

This episode is brought to you by Skillshare.  Skillshare has a special offer just for my listeners: Get two months of Skillshare for just 99 cents. To sign up, go to Skillshare.com/hustlepro to start your two months now.

Side Hustle Pro is now over 5600 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Social Media Info

Connect on Instagram:

Shellye Archambeau - @shelarchambeau

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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