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Side Hustle Pro: Women Entrepreneurs | Black Women Business Owners | Side Hustle Show

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a “Voice of Black Women VCs” by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal ­achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
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Sep 7, 2016

What’s it like to be a 13-year seasoned blogger in the age of Instagram and Snapchat Influencers?

On this episode I sit down for a conversation with Luvvie Ajayi to talk Branding 101. Luvvie is is a writer, digital strategist and creator of entertainment and humor blog AwesomelyLuvvie.com. As a fellow writer and avid blogger, I’ve always been inspired by Luvvie’s journey to full-time entrepreneur. She started her blog after peer pressure from friends who recognized her talent. After starting as a casual blogger, she slowly increased to blogging more than once a week. Three years in, she was working a 9 to 5 then blogging from 7 to 9 like a true side hustler. Though she was getting paid zero dollars, her first blogging award in 2009 made her realize maybe she was on to something. The rest, as they say, is history. Now Luvvie is getting ready to debut her first book, called I’M JUDGING YOU: The Do Better Manual, which is available on September 16 (or earlier if you pre-order).

FYI, I talked to Luvvie a few months ago for a Q&A before I launched my podcast. There we covered more of her background and how she got started. Check out part one here: then tune in to the episode.

On this episode we discuss:

  • Why you shouldn’t be so consumed with the idea of you being a brand
  • Why you need to be so good they can’t ignore you
  • How to make sure you’re prioritizing solid content over marketing
  • How to negotiate with brands once you get to that level
  • The real deal with how she approaches brand partnerships and her certified deal breakers

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