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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs including interviews with Myleik Teele of CurlBox, Lisa Price of Carol's Daughter, Nicole Walters of The Monetized Life, Maya Elious of Built to Impact, and more!
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Now displaying: Page 1
Apr 21, 2021

Today in the guest chair is Jasmin Foster, the Founder of Be Rooted, an inclusively designed stationery brand created to celebrate and uplift women of color. 

What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with!

In today’s episode, I love what Jasmin had to share about:

  • How the majority of her career in retail was pushing the boundaries of representation and inclusion 
  • How that led her to changing the face of the stationery industry with Be Rooted
  • What it’s like to employ her parents!

Listen to this episode on Apple Podcasts, Spotify

Links mentioned in this episode

Be Rooted

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Be Rooted- @berootedco

Side Hustle Pro – @sidehustlepro

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