247: Be Rooted Founder Jasmin Foster Went From Retail Buyer To The First Black-Owned Stationery Brand Sold at Target

Today in the guest chair is Jasmin Foster, the Founder of Be Rooted, an inclusively designed stationery brand created to celebrate and uplift women of color. 

What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with!

In today’s episode, I love what Jasmin had to share about:

• How the majority of her career in retail was pushing the boundaries of representation and inclusion 
• How that led her to changing the face of the stationery industry with Be Rooted
• What it’s like to employ her parents!

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Links mentioned in this episode

Be Rooted

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