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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele of CurlBox, Lisa Price of Carol's Daughter, and more!
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Sep 14, 2022

So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.

I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle. 

In this episode we discuss:

  • How to identify your customer/audience by understanding their habits
  • The benefits of getting hyper-specific in your research 
  • How to reach out to the customer you identify as your target audience 

This episode is brought to you by:

Comcast RISE is one of the best opportunities for small business owners! It is a multi-year, multi-faceted initiative designed to help strengthen small businesses owned by women of color and people of color. To date, Comcast RISE has helped over 9,500 small businesses across the U.S. with marketing, media, or technology upgrades FOR FREE—and your business could be next!  Qualifying businesses can apply to receive consulting, media and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business. Plus even winners can apply again for a different grant!

Go to sidehustlepro.co/comcastrise to learn more and apply.


The Side Hustle Pro Bootcamp

The Side Hustle Bootcamp is designed to help busy, multi-passionate professionals just like you discover your perfect side hustle and get it up and running. Join the FREE Side Hustle Pro Bootcamp to get weekly live sessions with me, plus weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap guide at the end of the bootcamp! Join here: sidehustlepro.co/bootcamp

Check out this episode and others on Apple Podcasts, Spotify, and YouTube 

Links mentioned in this episode

Side Hustle Pro Bootcamp

Podcast Moguls 

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Side Hustle Pro – @sidehustlepro #SideHustlePro 

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