Ep 33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)

On this episode, style blogger and digital media expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com, mommy destination BabyBrownSugar.com and digital empowerment community BrownGirlsLove.

As a Wharton grad with no formal editorial experience, Christina started her blog started out as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a business or making money from it. Fast forward eight years and she’s been recognized everywhere from the New York Times to People StyleWatch as a top lifestyle expert, and is known for curating platforms for multicultural women with an emphasis on self-empowerment. Christina has been heralded as a “30 Under 30 Style Maven​” by HelloBeautiful.com, a “Top 40 Style Blogger​” by Essence Magazine, a Black Enterprise Magazine “Blogger Month​” Honoree, and a Wharton Magazine “Social Media Watch List​” Honoree.

On this episode, Christina shares:

• The planning she did before leaving her full time job

• How you can make money from blogging in the current landscape (all the revenue streams she pursues)
• How NEW bloggers can approach sponsored opportunities
• The difference between popularity and INFLUENCE
• Her approach to expanding her original blog into new verticals, including live events
• How to financially sustain yourself given the unpredictable nature of entrepreneurship

Listen on iTunes, Soundcloud, Stitcher and Google Play

Links mentioned on this episode:

• Unsubscribe book

• TeuxDeux to do list
• LoveBrownSugar
• BabyBrownSugar
• BrownGirlsLove
• ShopLoveBrownSugar
• You Are A Badass

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