It’s been a while since we checked in with our Entrepreneur-In-Residence, Lisa Pegram. On today’s episode, you’ll get a look into what her life and business looks like one year after launching her beauty tech company, Belle51. Belle51 focuses on the specific skin issues of Black and Brown communities and how to treat them effectively.
Lisa is no stranger to the side hustle life. She is currently in pursuit of her PhD at Columbia where she studies meta-cognition and data sciences, working in the field full-time, and managing her own company.
Since I last spoke with Lisa, she now offers products such as an esthetician-grade, automatic microneedling tool, an oil serum, and a laser for hyperpigmentation. Things have been booming! You know the notion of focusing on what you have first, so you can get that where it needs to be before you add new products? Well for Lisa, she went against the grain of that and is carving out a new path for her company. She’s learned that adding products has actually increased her revenue because customers have choices within her offerings.
Get to know more about how Belle51 is growing, and what Lisa has learned about marketing, scaling up and betting on herself.
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You can now send questions for the new “Ask Nicaila” segment that’s coming to Side Hustle Pro. Once I get a critical mass of questions, I can start rolling out this segment. Just email hi@sidehustlepro.co and put hashtag #AskNicaila in the subject.
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