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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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Now displaying: Page 1
Jun 1, 2022
This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

  • What moved Desiree to create Hyper Skin
  • How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
  • How she was able to partner with Sephora to get Hyper Skin in stores
  • What was her marketing process when she launched her product & the strategy behind focusing on only one product
  • The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

This episode is brought to you by

Faherty

Get 20% off of your purchase at FahertyBrand.com/HustlePro by using code HustlePro at checkout!

Thrive Causemetics

Get 15% off of your first purchase order when you visit thrivecausemetics.com/hustlepro. 

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Hyperskin: @Hyperskin

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