This episode we’re getting a masterclass from The Toy Coach herself, Azhelle Wade. At first second-guessing herself, Azhelle eventually found confidence in her talent, leading to her working for big toy companies like Mattel and Toys R Us. She's climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. Her online course, Toy Creators Academy empowers newbies in the toy industry with step-by-step guidance, downloadable worksheets, and group coaching.
In this episode she shares about:
Choosing between the corporate path vs inventor path vs entrepreneur path in the toy industry
How she found her niche of coaching toy makers while also pursuing her own toy aspirations
The success she has found in marketing through her podcast Making It In the Toy Industry and maintaining an Evergreen model for her courses
Highlights include:
04:14 Overcoming Imposter Syndrome
06:56 Understanding the Different Paths in the Toy Industry
08:40 The Transition from Corporate to Entrepreneurship
17:15 The Benefits of Having a Podcast
25:05 What Sets The Toy Coach Apart
32:25 The Stress of Running a Hands-On Course
34:47 The Strategy of the Evergreen Model & Seasonal Webinars
40:20 The Importance of Promoting Your Course
46:25 The Strategy of Targeting Local Stores First
53:20 The Challenges and Opportunities of B2B Consulting
55:48 Advice for Side Hustlers Transitioning to Full-Time Entrepreneurs
Check out episode 384 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.
Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.
Links mentioned in this episode
Azhelle’s Website: Website: https://www.thetoycoach.com/
Azhelle’s Instagram: https://www.instagram.com/thetoycoach/
Afro Unicorn SHP Episode: https://www.youtube.com/watch?v=wlAld_Fcwso
Easy Webinar: https://easywebinar.com/
Amy Porterfield: https://www.amyporterfield.com/amy-porterfield-podcast/
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Azhelle’s Instagram: https://www.instagram.com/thetoycoach/
It’s always a great episode when we get to see the evolution a previous guest has made in their business. We’re back with Charis Jones, CEO of Sassy Jones, an empowering fashion and beauty brand. She shares how she prioritized impact over traditional business metrics, establishing a colorful and elegant brand with a loyal following, or as she calls it, a “sticky” brand.
In this episode she shares about:
Opening a physical store, noting the distinct experiences offered in-person versus e-commerce
Managing work-family dynamics with her husband as company president
How to build a disciplined marketing practice
Her hiring approach and how she makes sure to prioritize her team’s strengths
Highlights include:
01:58 Transition to Physical Store
03:47 The Challenges of Running an E-commerce Business
06:42 Scaling Without Investors
11:10 The Importance of Rest and Balance
20:48 Marketing Strategies and Execution
30:58 The Role of Experience in Hiring
34:26 Managing Family Dynamics in Business
39:46 The Importance of Recognizing Strengths
45:30 The Importance of Consistency and Staying Hungry
48:28 Advice for Aspiring Entrepreneurs
Check out episode 383 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.
Links mentioned in this episode
Charis’ Original SHP Episode: https://www.youtube.com/watch?v=1aAeqYOnKfw
Sassy Jones Website: https://www.shopsassyjones.com/
Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones
Rich Paul’s Book: https://www.amazon.com/Lucky-Me-Memoir-Changing-Odds/dp/0593448472
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Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Charis’ Instagram: https://www.instagram.com/charisnjones/
Sassy Jones’ Instagram: https://www.instagram.com/shopsassyjones
What started as unexpected unemployment at 52 years old turned into an incredible journey of finding purpose and alignment through absolute self-confidence. Dawn Kelly masterfully tells the story of how she became CEO of The Nourish Spot, a family owned, quick serve healthy food, smoothie and natural juice bar located in Jamaica, Queens, NYC. Relying upon her determination, faith and own resources, Dawn is now a courageous entrepreneur providing healthier beverage and food options in the food desert of Southeast Queens.
In this episode she shares:
How important it was to grieve her lost position in the PR world so that she could later pivot and use her acquired skills as an entrepreneur
How she has made it a point to expand her business beyond her storefront, leading her to opportunities like vending in Citi Field and The US Open
Why she is committed to lifelong learning and the many wonderful resources she has found along the way, you can find a list of her resources at https://sidehustlepro.co/nourishspot
So much more, you don’t want to miss this episode!
Check out episode 382 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Shopify: Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.
Links mentioned in this episode
The Nourish Spot Instagram: https://www.instagram.com/thenourishspot/?hl=en
The Nourish Spot Website: https://the-nourish-spot.myshopify.com/
The Nourish Spot Facebook: https://www.facebook.com/theNourishspot/
The Nourish Spot LinkedIn: https://www.linkedin.com/company/the-nourish-spot/
Dawn’s Instagram: https://www.instagram.com/prmaven17/
Queens Economic Development: https://queensny.org/
Score Business Mentoring: https://www.score.org/
Streetwise MBA: https://interise.org/programs/streetwise-mba/
LegalZoom: https://www.legalzoom.com/
Small Business Services NYC: https://www.nyc.gov/site/sbs/index.page
M/WBE Certification: https://nyc-business.nyc.gov/nycbusiness/description/minority-and-womenowned-business-enterprise-certification-program-mwbe
ACDBE Certification: https://www.faa.gov/about/office_org/headquarters_offices/acr/bus_ent_program
Queens Chamber Of Commerce: https://www.queenschamber.org/
Goldman Sachs 10K SB Program: https://10ksbapply.com/
Hello Alice: https://helloalice.com/
NAACP Grants: https://naacp.org/find-resources/grants
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Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
The Nourish Spot Instagram: https://www.instagram.com/thenourishspot/?hl=en
Dawn’s Instagram: https://www.instagram.com/prmaven17/
In the world of consultants and career developers, it can feel impossible to find the right fit. Kimberly Brown stands out as an expert whose leadership development company, Manifest Yourself, helps women and people of color navigate the workplace, make more money and become industry leaders. She’s the author of bestselling book, Next Move, Best Move: Transitioning Into a Career You'll Love and the host of the Your Next Move Podcast.
In this episode she shares:
The steps she took to determine when it was time to leave her 9-5
Her simple yet powerful methods to attracting her ideal clients
How she exceedingly surpassed her six figure goal in her first year
Check out episode 381 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.
Links mentioned in this episode
Kimberly’s Podcast: www.kimberlybonline.com/podcast
Manifest Yourself Website: www.manifestyourself.com
Kimberly’s Website: www.kimberlybonline.com
Kimberly’s Instagram: www.instagram.com/kimberlybonline
Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/
Profit First Book: https://mikemichalowicz.com/profit-first/
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Join our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Instagram: www.instagram.com/kimberlybonline
Kimberly’s LinkedIn: https://www.linkedin.com/in/kimberlybonline/