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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs including interviews with Myleik Teele of CurlBox, Lisa Price of Carol's Daughter, Nicole Walters of The Monetized Life, Maya Elious of Built to Impact, and more!
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Now displaying: February, 2022
Feb 24, 2022

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand.

In this episode you will learn:

  • How wanting more freedom in her schedule led to the start of You Go Natural 
  • How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary
  • How she went from working with contractors to opening up a facility and hiring full time employee
  • When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product
  • Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more!

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

This episode is brought to you by

Gusto

As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp.

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

You Go Natural: @YouGoNatural

Feb 16, 2022

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages.

In this episode we discuss:

  • What moved Desiree to create Hyper Skin
  • How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin
  • How she was able to partner with Sephora to get Hyper Skin in stores
  • What was her marketing process when she launched her product & the strategy behind focusing on only one product
  • The supply chain issues that come with being self funded and having a partnership like Sephora + much more..

This episode is brought to you by

Gusto

As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp.

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hyperskin: @Hyperskin

Feb 9, 2022

This week I am back with a solo episode sharing some business & life updates happening this quarter! 

I am sharing: 

  • My plans for the Side Hustle Pro bootcamp 
  • How I focused solely on content and gave myself some grace with social media promotion
  • How thankful I am that Side Hustle Pro has hit 6 million downloads!
  • Updates on Nicaila TV Youtube
  • What’s coming up this month with content distribution
  • Updates on who I want as brand partnerships
  • How I am making sure we are setting ourselves up for legacy wealth building
  • Family updates, how I’d love to find a private chef + much more..

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Feb 2, 2022

This week we have an update episode with Teri Ijeoma! One of my goals this year is to dive into Teri’s Trade & Travel course & start trading as a side hustle. And I’m kicking it off by joining her Your First Trade Challenge. You can still join here by the way: http://sidehustlepro.co/firsttrade

Teri Ijeoma began her professional career working in education and nonprofits. When she started trading stocks eleven years ago, she initially saw it as an opportunity to simply supplement her income. However, she was so successful with this side hustle that in 2017, she decided to quit her job, travel the world, and begin trading full-time. While traveling, Teri was constantly asked to show others how she was successfully trading in the stock market. She set up and taught her first class in Thailand, her second in Vietnam, and had a fully-fledged curriculum created by the time she returned to the States. Teri now offers an online curriculum that shares her investing strategies with people all over the world. She also partners with organizations and companies to train and empower individuals to achieve financial freedom and build wealth through investing.

In this episode, Teri shares advice on how to finally get started with her course, how to work on your mindset for trading and gives some tips on how to reach your income goals with trading.

In this episode, we discuss:

  • Her preferred trading method and what is the difference (going long vs short selling)
  • How to actually get started with Teri’s trading course & trading in general + what causes us to delay getting started
  • Can you really trade stocks as a side hustle to earn an extra income
  • Paper trading and its benefits
  • How to set concrete goals in trading 

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

This episode is brought to you by:

Gusto

As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp.

Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

Teri Ijeoma (Instagram) – @imaninvestor

#SideHustlePro

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