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Side Hustle Pro

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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Now displaying: January, 2017
Jan 25, 2017

Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company.


Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space.


Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.

She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey.

On this episode, Sheena shares:

  • The steps she took to create an app as a non-technical creator
  • How and why her third app became so successful
  • The challenges of raising money in Silicon Valley as a black women entrepreneur and some tips to overcome it
  • Her secret to building a strong and loyal team
  • How she is setting her business and brand up for success

 

Listen on iTunes, Soundcloud, Stitcher and Google Play

Links mentioned on this episode:

 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram

Side Hustle Pro is now 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind

Social Media Info

Connect on Instagram:

@WhoisSheena

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Jan 18, 2017

On this episode, style blogger and digital media expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com, mommy destination BabyBrownSugar.com and digital empowerment community BrownGirlsLove.

As a Wharton grad with no formal editorial experience, Christina started her blog started out as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a business or making money from it. Fast forward eight years and she’s been recognized everywhere from the New York Times to People StyleWatch as a top lifestyle expert, and is known for curating platforms for multicultural women with an emphasis on self-empowerment. Christina has been heralded as a “30 Under 30 Style Maven​” by HelloBeautiful.com, a “Top 40 Style Blogger​” by Essence Magazine, a Black Enterprise Magazine “Blogger Month​” Honoree, and a Wharton Magazine “Social Media Watch List​” Honoree.

On this episode, Christina shares:

  • The planning she did before leaving her full time job
  • How you can make money from blogging in the current landscape (all the revenue streams she pursues)
  • How NEW bloggers can approach sponsored opportunities
  • The difference between popularity and INFLUENCE
  • Her approach to expanding her original blog into new verticals, including live events
  • How to financially sustain yourself given the unpredictable nature of entrepreneurship

Listen on iTunes, Soundcloud, Stitcher and Google Play

Links mentioned on this episode:

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram

Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind

Connect on Instagram:

Love Brown Sugar - @LoveBrownSugar

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Jan 11, 2017

Today in the guest chair we have Lola Bakare, a Social Media Strategist, savvy Content Marketer and the founder of LOLA Consulting. LOLA Consulting specializes in digital marketing including user acquisition, brand messaging, partnership development, and social media strategy. Fun fact, Lola and I went to undergrad together and I admire her greatly. Why? Because she followed the path well traveled for many years, before finally leaping into entrepreneurship.


On this episode, Lola shares:

  • Her pathway from majoring in English at Penn to landing in Brand Management by chance
  • Why she ultimately got her MBA and how it influenced her current path as an entrepreneur
  • How she succumbed to pressure when MBA recruiters came knocking
  • How she finally worked up the nerve to found her own company
  • Why she focuses on the WORK first and the fluff later

Listen on iTunes, Soundcloud, Stitcher and Google Play

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram

Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind

Connect on Instagram:

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Jan 4, 2017

In the first episode of 2017, I’m breaking down the mindset hacks I’m adopting to make 2017 the year of execution.

On this episode, I share:

  • How I’m kicking procrastination to the curb
  • Why I’m breaking my year into 12-week sprints
  • How I’ve revamped my mindset about selling

 

 

Links mentioned in this episode:

Listen on iTunes, Soundcloud, Stitcher and Google Play

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Important Announcements:

If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram

Side Hustle Pro is now almost 900 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind

Connect with us on Instagram:

Muoyo Okome – @dailysparktv

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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